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What is happening to the investment industry? Where are we heading? How can I keep up? And, more often, how can I stay ahead of the curve? I attended more than 100 events for CFA Society Chicago in the last year, and nearly every time I find that small talk between CFA charterholders quickly turns to big ideas such as these.

We’re an analytical group, so it comes as no surprise to me that most of our members already understand that the investment industry is rife with change. Many already feel it in their daily work. And as I move between conversations and events, I know that no professional is more prepared for the future than a charterholder.

Take technology, for example. Blockchain, robo-advisors, high-speed trading, you name it; it’s impossible to deny their growing presence in our industry. These forces, along with the emergence of passive investments and ETFs, have put downward pressure on fees. This is great for investors as they will be able to gain more from their investments. However, these forces also put downward pressure on investment companies’ revenues. This leads to an arms race to collect assets, increase use of collective investments (as individual stock analysis is expensive), and ramp up technological investments.

Technical competence is essential to help investors navigate this rapidly changing environment. Starting in 2019, the CFA program curriculum will contain questions on data mining in order to keep this technical edge sharp. For future years, CFA Institute is even considering artificial intelligence questions. At CFA Society Chicago, we have and continue to explore these topics for professional development sessions that keep our members up to speed.

However, technical competence is not enough. As the needs of investors and the nature of investment practice change, ‘soft skills’ are becoming just as essential. Skillful client communication and presentation, brand building, networking, leadership, and improvisation are often needed to provide maximum value to clients. CFA Society Chicago members have already begun taking advantage of the new soft skill workshop developed by our Professional Development Advisory Group.

Ethics, though, will be the skill that will keep us on the right track. Confidence in our profession can only be built through a commitment to a high standard of ethics and embracing rules that protect the rights of investors. Charterholders already lead this charge. Charterholders are already rigorously trained in ethics and embrace the Statement of Investor Rights as drafted by CFA Institute. Furthermore, CFA Institute is a staunch advocate of a universal fiduciary standard.

Whether technical, “soft,” or ethical, every challenge our members see presents an opportunity to demonstrate their skills to meet them – some new, and some old. It’s just another chance for charterholders to prove their value.